Abay Bank SC Vacancy 2025 | Director – Marketing Job at Head Office

Abay Bank SC External Vacancy Announcement for Director – Marketing

Join Abay Bank SC – A Future-Focused Financial Institution Driving Growth in Ethiopia

Abay Bank Share Company (SC), one of Ethiopia’s rapidly growing and dynamic commercial banks, is pleased to announce a remarkable career opportunity for a highly experienced and visionary Director – Marketing. As the Bank continues to expand its services and elevate its brand across the nation, it is searching for a leader who embodies strategic creativity, customer focus, and marketing excellence. This position offers an opportunity to shape the future of marketing in Ethiopia’s banking sector.

Position Overview: Director – Marketing

We are inviting applications from qualified and enthusiastic professionals for the position of Director – Marketing. This pivotal role requires an innovative thinker who can lead transformative marketing campaigns, build brand awareness, and align all marketing efforts with the Bank’s overall mission and objectives.

Educational Requirements

Candidates must possess a Master’s or Bachelor’s degree in one of the following fields:

• Marketing Management
• Economics
• Business Administration
• Management
• Or any related discipline

Professional Experience

To be considered, applicants must demonstrate:

• A minimum of 8 years of relevant professional experience for Master’s degree holders.
• A minimum of 10 years of relevant experience for Bachelor’s degree holders.
• Out of this, at least 4 years should be at a managerial level, showcasing leadership in marketing, strategy, or communications.

Workplace and Salary Information

• Place of Work: Head Office, Addis Ababa, Ethiopia
• Office Location: Zequala Complex Building, 8th Floor – around Bambis, in front of NOC Gas Station
• Salary: As per the competitive and structured Abay Bank SC salary scale

Key Competencies and Skills Required

Abay Bank is committed to attracting leaders with passion and proven capability. The successful applicant must exhibit the following core competencies:

1. Strategic Brand Leadership

• Deep understanding of brand positioning, development, and expansion.
• Proven ability to craft and execute marketing strategies that generate impact across both traditional and digital platforms.
• Visionary approach to building brand equity and trust within the Ethiopian financial sector.

2. Creativity and Communication

• A bold, expressive, and extroverted personality that thrives in public-facing roles.
• Mastery of engaging communication tactics to amplify campaigns and corporate events.
• Skilled in public relations and stakeholder management to promote the Bank’s image and reputation.

3. Research-Driven Decision Making

• Adept at market research and consumer behavior analysis.
• Ability to detect emerging trends, understand customer preferences, and apply data insights to shape marketing initiatives.
• Continuous exploration of new financial service innovations and digital tools.

4. Exceptional Content and Storytelling Skills

• High-level competency in scriptwriting and content development across marketing touchpoints.
• Ability to build compelling narratives that resonate with diverse audiences, both internal and external.
• Experience in coordinating advertising, copywriting, and media content.

5. Emotional Intelligence and Team Building

• Exhibits empathy, emotional stability, and ethical leadership.
• Strong dedication to mentoring and inspiring teams, fostering a high-performance culture.
• Commitment to integrity, transparency, and organizational values.

Why Join Abay Bank SC?

An Empowering Work Culture

At Abay Bank SC, we believe in empowering professionals to unlock their full potential. We cultivate a workplace where innovation, collaboration, and performance are celebrated. We are deeply committed to nurturing leaders who drive transformation and deliver customer-centric solutions.

Growth Opportunities and Career Development

As part of one of Ethiopia’s fast-growing banking institutions, the Director – Marketing will gain exposure to complex marketing environments and nationwide campaigns. This position offers a platform to:

• Influence strategic direction at the executive leadership level
• Work closely with product development, digital banking, and customer service units
• Take on high-impact initiatives that directly influence customer growth and retention

Application Process

All interested and qualified applicants who meet the above requirements are encouraged to apply in person.

Application Venue:
Human Capital Administration Department
Location: Abay Bank Head Office, Zequala Complex Building, 8th Floor
Landmark: Around Bambis, in front of NOC Gas Station, Addis Ababa

Application Deadline: July 31, 2025

🟢 Please Note: Only shortlisted candidates will be contacted for the next stages of the selection process. We appreciate all applications, but due to the volume, individual follow-ups may not be possible.

Tips for a Successful Application

To enhance your chances of being selected for this prestigious role, ensure that your CV and application letter:

• Clearly outline your marketing achievements, especially those at a managerial level.
• Emphasize any banking or financial sector experience, although not mandatory, it is highly valued.
• Include references and evidence of successful brand campaigns or marketing initiatives.
• Are submitted before the deadline to the correct address listed above.

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About Abay Bank SC

Abay Bank SC was established to contribute significantly to Ethiopia’s economic development by delivering superior financial solutions. The Bank is known for its innovation, ethical standards, and commitment to excellent customer service. With a growing branch network and digitization strategy, Abay Bank SC is poised to become a leading force in the Ethiopian banking sector.

We are proud of our inclusive, future-forward culture and look forward to welcoming a marketing leader who shares our vision for excellence and transformation.