🧠 Introduction
Marketing and sales are the beating heart of any business. Without a steady stream of new customers and satisfied returning ones, companies simply cannot survive. If you’ve ever wondered who strategizes behind the scenes to bring products to your attention or convince you to try a new service — it’s marketing and sales officers.
Let’s dive into the in-depth details of what it takes to become a successful Marketing & Sales Officer, especially if you're eyeing the current vacancy listed by Golden Petroleum Share Company in Ethiopia.
📋 Job Summary
The role of a Marketing & Sales Officer combines creativity, strategic thinking, and performance analysis. In this specific role:
- Position Title: Marketing & Sales Officer
- Number Required: 3
- Experience Needed: 5–6 Years
- Location: Golden Petroleum Share Company, near Bole Mikael Bridge
- Deadline: July 19, 2025
- Apply Here
🎓 Educational Requirements
To apply for this job, you must have:
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A Bachelor’s Degree in Marketing Management or a related field such as:
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Business Administration
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Economics
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Management
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Communication
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Why does this matter? These degrees equip you with the analytical and communication skills needed to understand customers, influence decisions, and drive business results.
💼 Experience Requirements
The job requires:
- Minimum Experience: 5 years
- Maximum Experience: 6 years
That range suggests the company is looking for seasoned professionals, not beginners or overly senior candidates. It's a sweet spot where you've seen enough of the market to be effective but are still open to growth and innovation.
🧭 Key Duties & Responsibilities
📊 Developing Marketing Plans
Creating a winning marketing strategy isn’t just throwing ideas at the wall. You’ll need to:
- Set measurable goals
- Understand your audience
- Map out clear tactics
🔍 Conducting Market Research
You'll need to dig deep into:
- Market trends
- Customer behavior
- Competitor analysis
Use tools like Google Trends, surveys, and CRM data.
📢 Promoting Products & Services
Whether it's:
- Running Facebook Ads
- Creating brochures
- Hosting product demos
- You’ll be the bridge between the product and the public.
🚀 Lead Generation & Conversion
Sales funnels matter. You should:
- Identify cold, warm, and hot leads
- Use tools like email automation or call scripts
- Learn to close deals and convert prospects into loyal buyers
🤝 Client Relationship Management
CRM isn’t just a tool — it’s a mindset. The goal?
- Long-term value
- Repeat business
- Referrals
📈 Reporting & Performance Analysis
Success isn’t just about hitting targets. It’s also about understanding why you did or didn’t. You’ll need to:
- Track KPIs (sales growth, ROI, etc.)
- Present reports to managers
- Forecast future sales based on data
🛠️ Skills Needed
To thrive in this role, you must have:
- Excellent communication and persuasion skills
- Problem-solving mindset
- Adaptability in changing markets
- Understanding of digital tools like CRM, SEO, and PPC platforms
🌐 Channels for Promotion
📱 Digital Channels
- Social Media (Facebook, Instagram, LinkedIn)
- Email Campaigns
- SEO & Google Ads
📻 Traditional Media
- Flyers
- Billboards
- TV/Radio spots
🎪 Event-Based Marketing
- Trade Shows
- Community Outreach
- Launch Events
📈 Career Growth Path
This role can lead to:
- Senior Sales Officer
- Marketing Manager
- Head of Business Development
Certifications like:
- HubSpot Inbound Marketing
- Google Ads
- Chartered Institute of Marketing (CIM)
- can supercharge your progress.
⚠️ Challenges in the Role
Every rose has its thorn, and this job isn’t without challenges:
- Hitting monthly or quarterly targets
- Staying ahead of market trends
- Managing rejections and objections
But if you're resilient and solution-oriented, you’ll thrive.
📌 Job Quantity and Vacancy Details
- Openings: 3 positions available
- Workplace: Golden Petroleum Share Company
- Environment: Office-based with field visits
📬 How to Apply
Prepare:
- Educational Credentials
- Proof of Work Experience
- Original & Non-returnable Copies
Submit at:
Golden Petroleum Share Company, Office No. A-20, 1st floor, same building as the Commercial Bank of Ethiopia, near Bole Mikael Bridge.
Deadline: July 19, 2025
Apply via Telegram
🔥 Tips to Succeed in Sales & Marketing
- Be Curious – Learn about your customers constantly
- Stay Updated – Marketing evolves fast, don’t be left behind
- Solve Problems – Don’t sell products, sell solutions
- Track Everything – Use data to improve continuously
- Build Trust – Be authentic and consistent
✅ Conclusion
Becoming a Marketing & Sales Officer is a dynamic, rewarding career for those who enjoy strategy, communication, and numbers. If you meet the qualifications, this could be your chance to thrive in a fast-paced environment with endless growth potential.
So, polish your resume, gather your documents, and apply with confidence before the July 19, 2025 deadline.
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