Senior Event Sales and Business Development Officer – Unlocking Growth in the MICE and Hospitality Sector
Thriving in Event Sales and Business Development in Addis Ababa
The role of a Senior Event Sales and Business Development Officer is becoming increasingly pivotal in the fast-paced, competitive world of event planning, MICE (Meetings, Incentives, Conferences, and Exhibitions), and corporate hospitality. With the Ethiopian market rapidly evolving, especially in Addis Ababa, businesses seek dynamic professionals who can bring vision, structure, and execution to grow event portfolios and client relations.
At the heart of this profession lies the ability to craft innovative sales strategies, drive business expansion, and deliver exceptional customer experiences that exceed expectations.
Educational and Professional Qualifications Required
To succeed in this role, candidates must hold at least a Bachelor’s Degree in one of the following fields:
- Marketing Management
- Business Administration
- Event Management
- Hospitality Management
- Or any related field of study
In addition to academic credentials, a minimum of five years of relevant work experience in event sales, business development, and event planning is mandatory. Experience within the travel, tourism, hospitality, or corporate events sector will be considered a significant advantage.
Key Duties and Responsibilities
Developing Target-Driven Sales Strategies
A Senior Event Sales and Business Development Officer is tasked with designing, executing, and optimizing sales strategies that directly contribute to organizational revenue goals. The ability to align team objectives with overarching business goals and market dynamics is crucial.
- Create custom sales plans for various event types—corporate gatherings, conventions, exhibitions, incentive tours, and private functions.
- Monitor progress, adjust tactics, and drive the team towards aggressive monthly and annual revenue targets.
Identifying and Securing Business Opportunities
Understanding where growth lies is a mark of an effective business developer. The role requires professionals who can actively identify emerging market segments, and initiate strategies to tap into new clients.
- Engage in proactive lead generation using networking, digital marketing, and industry partnerships.
- Cultivate relationships with corporate clients, NGOs, international event organizers, and embassies.
Researching Market Trends and Competitor Analysis
Being informed is a strategic advantage. The officer must monitor competitor activities, anticipate shifts in demand, and align offerings accordingly.
- Conduct market research reports, SWOT analysis, and opportunity mapping.
- Maintain a comprehensive competitive intelligence database to refine offerings.
Improving Client Satisfaction and Relationship Management
At the core of long-term success is client satisfaction. From proposal to event execution, maintaining a high-touch client engagement model is vital.
- Implement client feedback systems to continually refine service delivery.
- Act as a liaison between clients and operational teams to guarantee service excellence.
Core Competencies and Skills Required
To thrive as a Senior Event Sales and Business Development Officer, one must exhibit the following skills:
- Exceptional Communication: The ability to communicate with clarity, charisma, and persuasion.
- Sales Acumen: Deep understanding of B2B sales cycles and event pricing models.
- Strategic Thinking: Capability to foresee market shifts and adjust strategies accordingly.
- Negotiation Skills: Strong negotiation skills to close high-value contracts.
- Networking Expertise: Proactive in attending industry expos, building rapport with vendors and sponsors.
- Problem-Solving: Ability to quickly resolve client issues and event planning challenges.
The MICE Industry in Ethiopia: A Growing Opportunity
Addis Ababa, known as the diplomatic capital of Africa, presents enormous potential in the MICE and hospitality industry. With a growing number of international summits, NGO events, corporate seminars, and business expos, the city is a prime hub for event-based business development.
Professionals in this field must position themselves as solutions-oriented partners to clients looking to host seamless, impactful, and professionally managed events.
Why This Role Matters to Organizational Growth
A Senior Event Sales and Business Development Officer is not just a salesperson. They are brand ambassadors, strategic planners, and client relationship experts rolled into one. This role directly influences how the public perceives a company, the caliber of clients attracted, and the long-term profitability of event services.
Their decisions and strategies have a ripple effect—elevating brand visibility, improving client retention, and boosting ROI on every event hosted.
Career Growth and Development Pathways
A well-performing professional in this position can advance to:
- Head of Sales and Business Development
- Director of Events
- General Manager – Events Division
- Regional Sales Director – MICE
These roles open doors to global travel, cross-sector experience, and executive-level influence in organizational decision-making.
Application Process and Deadline
Interested candidates who meet the qualifications and experience should submit their application by June 29, 2025. Required documents include:
- Application Letter
- Updated CV
- Relevant Experience Certificates
Applications should be sent via email to:
📧 [email protected]
Quantity Required: 1 position
Conclusion
The role of Senior Event Sales and Business Development Officer in Addis Ababa is ideal for driven professionals who want to make a tangible impact in a dynamic and rapidly growing industry. With the right qualifications, strategic mindset, and passion for client service, this opportunity offers both personal growth and business transformation potential.
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