Marketing Director Position at Abay Bank S.C. – Job Overview and Requirements
Abay Bank S.C., a leading commercial bank in Ethiopia, is proud to announce a remarkable career opportunity for seasoned professionals in the field of marketing. We are looking for an experienced Marketing Director who possesses not only the technical qualifications but also the strategic leadership qualities needed to spearhead innovative marketing initiatives and elevate the bank's brand presence both locally and internationally.
🏢 Organization Overview: Abay Bank S.C.
Established with a clear vision to be a leading private bank in Ethiopia, Abay Bank S.C. has grown into a respected institution known for customer-centric services, financial innovation, and strategic market expansion. Headquartered in Addis Ababa, the bank has played a critical role in fostering economic growth through tailored financial products and inclusive banking services.
Our pursuit of excellence and innovation has created a dynamic work culture where professionals can thrive and make meaningful impacts.
🎯 Job Title: Marketing Director
- Job Type: Full-Time
- Location: Addis Ababa, Ethiopia
- Salary: Competitive, as per the Bank’s Scale
- Application Deadline: August 2, 2025
- Application Link: Apply Now
🌟 Position Summary
As the Marketing Director, the successful candidate will be entrusted with the responsibility of leading Abay Bank’s marketing department, aligning business strategies with innovative marketing campaigns that elevate the brand’s visibility, loyalty, and overall market performance.
This is not a routine position. It is an exciting leadership role that requires vision, innovation, and tactical excellence. The candidate must demonstrate an exceptional ability to translate business goals into successful marketing programs that resonate with customers and stakeholders.
🧠 Key Responsibilities and Duties
🔹 Strategic Brand Management
The Director will own the responsibility of crafting and evolving Abay Bank’s brand identity. This includes:
- Leading brand campaigns across digital, traditional, and experiential platforms.
- Establishing brand guidelines that ensure consistency in messaging and visuals.
- Promoting customer trust, relevance, and emotional connection with the brand.
🔹 Integrated Marketing Campaigns
We expect the Marketing Director to build and execute fully integrated marketing campaigns that drive real business outcomes:
- Develop and implement multi-channel campaigns to promote banking products and services.
- Identify and segment audiences for targeted communications.
- Monitor KPIs and adjust strategies based on performance metrics and analytics.
🔹 Public Relations & Media Outreach
We seek someone who can elevate the bank’s public profile through strategic communications:
- Build relationships with media outlets and community stakeholders.
- Organize press conferences, events, and sponsorship activities.
- Serve as a key spokesperson representing the brand to the external world.
🔹 Research & Innovation
Continuous research is vital to stay competitive:
- Conduct market intelligence, competitor benchmarking, and customer surveys.
- Translate market insights into innovative service offerings and positioning strategies.
- Identify emerging trends and apply them proactively in campaign development.
🔹 Digital Marketing Leadership
We want a digital-savvy leader:
- Optimize SEO, SEM, and social media advertising to improve digital reach.
- Supervise the bank’s digital platforms including website and mobile app content strategies.
- Drive engagement via storytelling, video content, and compelling visual media.
📌 Qualification Requirements
Educational Background:
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A Master’s or Bachelor's Degree in one of the following:
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Marketing Management
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Economics
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Management
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Business Administration
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or a closely related field
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This academic foundation must be complemented by a deep understanding of both local and global marketing ecosystems.
Professional Experience:
- Minimum of 8 to 10 years of relevant experience in marketing and communications.
- At least four (4) years in a managerial or senior leadership role, preferably within the financial sector.
- Proven track record of leading successful marketing campaigns and brand initiatives.
🎯 Desired Competencies and Skills
- Leadership & People Management: Inspire and lead diverse teams to meet aggressive growth targets.
- Creativity & Innovation: Develop disruptive ideas that set the bank apart.
- Analytical Thinking: Use data to drive smart marketing decisions and strategies.
- Communication Excellence: Superior verbal and written communication abilities.
- Empathy & Emotional Intelligence: Cultivate positive team dynamics and corporate culture.
📍 Work Environment & Growth Potential
Working at Abay Bank means being part of an environment that:
- Encourages innovation and collaboration.
- Provides continuous learning and development opportunities.
- Promotes career growth and internal mobility.
- Values ethical conduct, transparency, and customer-centric service delivery.
📝 How to Apply
Interested and qualified applicants are invited to submit the following:
- Updated CV
- Copies of academic credentials
- Application letter
Please deliver your application to:
Abay Bank Head Office
Zequala Complex, 8th Floor,
Around Bambis in front of NOC Gas Station,
Addis Ababa, Ethiopia
📅 Application Deadline: August 2, 2025
🔗 Apply Online: marketing-director-abay-bank-s-c
✅ Final Thoughts
The Marketing Director role at Abay Bank S.C. is an opportunity to lead transformative marketing strategies that shape not only the bank’s future but also contribute significantly to Ethiopia’s financial sector.
We are not merely looking for a manager—we are seeking a visionary leader, a master communicator, and an inspirational strategist ready to drive the bank’s growth to new horizons.
If you are a creative leader with a passion for excellence, we welcome your application.
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