East Africa Bottling Share Company External Vacancy Announcement 2025: Area Sales Manager
The East Africa Bottling Share Company (EABSC), a leading player in Ethiopia’s beverage industry and an anchor bottling operation under Coca-Cola Beverages Africa (CCBA), is inviting passionate professionals to apply for the Area Sales Manager position. This rare opportunity is tailored for results-driven individuals who can lead high-performance teams, spearhead market execution, and drive sustainable sales growth across Ethiopia.
🌍 About East Africa Bottling Share Company (EABSC)
East Africa Bottling Share Company is the official bottler of Coca-Cola products in Ethiopia. As part of Coca-Cola Beverages Africa, EABSC operates with a relentless commitment to quality, customer satisfaction, and community development. Our operations span the breadth of Ethiopia with production plants, distribution networks, and a robust sales force designed to serve millions every day.
We are more than just a beverage company—we are a hub of innovation, leadership development, and sustainability. We strive to build world-class systems while maintaining deep local relevance.
🚀 Job Position: Area Sales Manager
Position Type: Full-time
Location: Countrywide – Ethiopia
Deadline to Apply: August 02, 2025
Application Portal: Apply Online Here
🎓 Required Qualifications & Experience
- Educational Background: A Bachelor’s Degree in Marketing Management, Economics, Business Administration, Management, or other relevant business-related disciplines.
- Work Experience: Minimum of 3 years of proven track record in Sales and Marketing, with at least 1 year in a supervisory role.
- License: Must hold a valid Auto/Dry 1 driver’s license.
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Competencies:
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Demonstrated success in managing sales operations.
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Leadership and team management capabilities.
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Ability to work independently and manage multiple priorities in a fast-paced, target-driven environment.
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📌 Job Purpose and Impact
As an Area Sales Manager, you will report directly to the Regional Sales Manager. You will be responsible for driving volume and revenue growth by leading and optimizing the performance of your assigned sales team. Your leadership will be critical to ensure execution excellence, brand presence, and optimal customer engagement across the region.
📋 Key Duties and Responsibilities
1. Strategic Sales Management
- Monitor daily sales performance against targets and implement corrective measures as needed.
- Develop and execute territory-level sales strategies to meet volume, revenue, and distribution goals.
- Allocate resources (POS, coolers, equipment) efficiently to maximize market impact.
2. Team Leadership & Coaching
- Mentor, train, and develop a dynamic team of sales representatives.
- Foster a performance-driven culture with measurable KPIs and consistent feedback loops.
- Conduct regular performance reviews and lead improvement initiatives.
3. Trade Execution & Outlet Development
- Guarantee full implementation of the Picture of Success (merchandising standards) across all trade channels.
- Strengthen customer relationships and identify new business opportunities to expand outlet coverage.
- Collaborate with distributors and partners to ensure product availability and visibility.
4. Market Expansion & Competitive Analysis
- Lead the planning and rollout of promotional campaigns aligned with national and regional strategies.
- Track competitor activities and adjust local plans accordingly to maintain a competitive edge.
- Utilize customer and market data to make data-driven decisions that optimize route-to-market models.
5. Quality & Compliance Assurance
- Ensure full compliance with internal quality standards and external regulatory requirements.
- Monitor and manage trade replacements, damaged goods, and returned stock processes efficiently.
6. Customer Relationship Management
- Engage directly with key accounts, store owners, and business partners to develop customer-specific business plans.
- Solve customer issues proactively and build long-term, value-driven relationships.
📈 Why Join East Africa Bottling Share Company?
- Work with an Iconic Brand: Become part of the Coca-Cola legacy and a company recognized globally for excellence.
- Career Growth Opportunities: EABSC is committed to nurturing leadership talent through structured career paths and learning platforms.
- National-Level Exposure: Manage operations across Ethiopia and leave your mark in one of the most dynamic consumer goods markets in East Africa.
- Empowered Work Culture: Thrive in an environment where innovation, accountability, and integrity are more than values—they are daily practices.
📞 How to Apply
Interested candidates who meet the above criteria are encouraged to apply through the official application portal:
👉 Click here to submit your application
Make sure to complete your application before August 02, 2025. Late submissions will not be considered.
📝 Final Tips for Applicants
- Tailor your CV to highlight relevant sales leadership experience.
- Prepare for competency-based interviews focusing on people management, sales execution, and market growth strategies.
- Demonstrate results from previous roles, particularly in revenue generation, territory expansion, or team performance improvement.
If you're ready to lead a high-performing team, influence sales strategies, and become part of a purpose-driven organization, the Area Sales Manager role at EABSC is your gateway to impactful leadership. Apply now and shape the future of Ethiopia’s beverage industry.
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